Booked & Banked 
Author Launch Proposal

How we will work together each month (8 months)

• Live Monthly Strategy Session (90 min) 

• Review KPIs, what’s done, what’s next, and any tweaks.

• Align the month’s booking targets, offers, CTAs, copy, and content creation plan.

• Confirm assets/approvals needed and deadlines.

  (We schedule the next month's call before we end the current one.)

Done-For-You (DFY)

• I create/deliver strategy, copy, templates, pitches, bookings, assets, and reports as outlined below.

Client Deliverables

• You provide assets/approvals so I can execute: brand kit items, availability windows, access (email platform, scheduler), and quick reviews (48–72 hrs).

 ^{(Pre-launch months 1-4)
Month One}

 ^{Month 1 — Positioning & List-Build Plan (no bookings yet)}

^{Session goals}

^{DFY this month}

• ^{Craft Reader Clarity & Positioning Framework (core promise, one-liner, bio variants)}

• ^{Opt-in & CTA menu: 5–8 lead-magnet concepts + draft copy for 2–3 best ideas}

• ^{Welcome sequence outline (map emails, subject lines, CTAs)}

• ^{Scheduler workflow set up + copy (decide default: hosts book directly on your calendar; optional: route through me)}

• ^{Provide content prompts for short posts/reels about “book coming soon” + list growth}

^{Client deliverables}

• ^{Brand kit: color codes, logos, headshots/photos, font preferences}

• ^{Manuscript/synopsis + key themes}

• ^{Scheduler link (or permission to set one up) & booking preference (direct-to-you or via me)}

• ^{Email platform access (or VA contact) for template loading}

• ^{48–72 hr approvals on positioning & opt-in copy}

  ^{(Pre-launch months 1-4)
Month Three}

• ^{Short author intro video for the pitch page (30–60s; script provided)}
• ^{Final approval on media kit & pitch page}
• ^{Updated availability}

  ^{(Pre-launch months 1-4)
Month Four}

^{Session goals}

• ^{Build your backend offer/bundle (coaching, course, membership, or book+bundle)}

• ^{Plan “second interview after publish” requests for shows}

• ^{Review CTAs and pre-launch metrics}

^{DFY this month}

• ^{Backend offer build (outline, messaging, price, bonuses, checkout copy)}

• ^{Interview audits (2 interviews reviewed: performance, CTA flow, next steps)}

• ^{CTA & funnel audit (tighten list-growth paths)}

• ^{Book 4–6 interviews (still small→medium shows, leaning medium)}

• ^{Add “invite us back post-publish” language to outreach}

^{Client deliverables}

• ^{Approve backend offer details (pricing, bonuses, fulfillment)}

• ^{Send any needed digital assets for bonuses (PDFs, course snippets)}

• ^{Confirm interview windows for the next 6 weeks}

Launch & Scale (Months 5-8)
^Month Five 

^{Note: Book launch timing is assumed here as Month 5 (adjustable). We activate the backend offer} 

^{Month 5 — Launch Month (8–12 bookings; 2–3/week)}

^{Session goals}

• ^{Final launch checklist; activate backend offer; live interview coaching}

   

^{DFY this month}

• ^{Book 8–12 interviews + manage scheduling & host collateral}

• ^{Launch-week email plan (copy & cadence) + social promo plan}

• ^{On-air CTA scripting (book, bundle, or application)}

• ^{Daily support for pitch bumps & host follow-ups launch week}

• ^{Performance snapshot: interviews → traffic → sales}

^{Client deliverables}

• ^{Show up for interviews (we prep you)}

• ^{Approve any last-mile copy same-day}

• ^{Provide quick sales numbers for tracking}

Launch & Scale (Months 5-8)
^{Month Six} 

^{Session goals}

• ^{Funnel & CTA optimization; ad testing plan}
  
  

^{DFY this month}

• ^{Draft FB/IG ad copy (ad spend & ads manager separate)}

• ^{Test pages & CTAs (headlines, offers, buttons)}

• ^{Book 6–10 interviews}

• ^{Collect and deploy testimonials/endorsements; build creator/influencer reels for ads}

• ^{Audit interview-to-sale flow; iterate}

^{Client deliverables}

• ^{Gather reviews, blurbs, endorsements, and video shout-outs}

• ^{Confirm ad account access (or VA/agency point)}

• ^{Approve variant copy quickly for tests}

Launch & Scale (Months 5-8)
^{Month Seven}

Launch & Scale (Months 5-8)
^{Month Eight} 

^{Month 8 — Optimize & Cement the Win (12–16 bookings; 3–4/week)}

^{Session goals} 

• ^{Optimize ads, copy, and funnels; finalize growth plan or handoff} 

^{DFY this month}

• ^{Tweak ads & funnels (scale winners, kill losers)}

• ^{Book 12–16 interviews}

• ^{Final ROI report: total shows, email growth, CTA conversions, sales from interviews, sales from ads, list growth, pipeline created}

• ^{Next-phase plan (ongoing program with me or DIY playbook)}

^{Client deliverables}

• ^{Final numbers (book sales, offer sales, ad spend/ROAS)}

• ^{Choose path: ongoing partnership vs. self-run plan} 

^{KPI & Reporting (tracked monthly)}

• ^{Interviews booked/completed (and show tier)}

• ^{Email list growth (opt-ins, source)}

• ^{CTA conversion (interview → click → opt-in / sale)}

• ^{Book sales & backend offer sales (by channel)}

• ^{Ad metrics (impressions, CPC/CPA, ROAS)}

• ^{Pipeline created (speaking, JV, podcast “second interview” commitments)}

^{Notes on Bookings Strategy}

• ^{Months 1–4: small→medium shows (skew medium as you sharpen on-air) + ask for second interview post-publish (for once the book is published!)}

• ^{Months 5–8: medium→bigger shows + volume ramp; ongoing repurposing to feed ads and email}